More than what we do, it’s who we are.

Core Foundation

Edge Case:

A problem or situation that occurs only at an extreme (maximum or minimum) operating parameter. An “edge case” is an exception to a rule or a situation that requires additional or special handling.

Early-Stage Capital:

Relates to the earliest stage of financing. It may be at the idea stage to fund the first version of a product, or to fund initial product development and commercialization. Raisings tend to be smaller and carry a high risk to investors.

Equity Formula:

You should give up n% of your company if what you trade it for improves your average outcome enough that the (100 – n) % you have left is worth more than the whole company was before. In other words, does accepting the investment for the percentage of your company, make your company overall worth more than it was prior to the investment, then you should take the deal.

Lead Investor:

Getting the first substantial offer can be half the total difficulty of fundraising. What counts as a substantial offer depends on who it’s from and how much it is. Money from friends and family doesn’t usually count, no matter how much. But if you get $25-$50k from a well known VC firm or an angel investor like Kleiner Perkins, Sequoia Capital, Benchmark Capital, or Edge Case Capital Partners, that will usually be enough to set things rolling. Most investors are influenced by how interested other investors are in you.

Our Favorite Business Books

  • Atlas Shrugged – Ayn Rand

  • The World is Flat – Thomas Friedman

  • Zero to One – Peter Thiel

  • Team of Rivals – Dorothy Kearns Goodwin

  • Adventure Capitalist – Jim Rodgers

  • The Little Book That Beats the Market – Joel Greenblatt

  • The Tipping Point – Malcolm Gladwell

  • The Pixar Touch – David Price

  • eBoys – Randall Stross

  • Accidental Billionaires – Ben Mezrich

  • The Frackers – Gregory Zuckerman

  • When I Stop Talking, You’ll Know I’m Dead – Jerry Weintraub

  • The First Tycoon: The epic life of Cornelius Vanderbilt – T.J. Styles

  • The Rockefellers – Peter Collier

  • ESPN: Those Guys Have All The Fun – James Miller-Tom Schales

  • Live From New York – Tom Schales

  • Life at The Speed of Light – Craig Venter

  • The Everything Store: Jeff Bezos and the age of Amazon – Brad Stone

  • The Idea Factory: Bell Labs & The Great Age of American Innovation – Jon Gertner

  • The Big Short – Michael Lewis

Ready to be considered for funding?